Qafza
Qafza Academy

Run a premium service agency.

The method Qafza uses to sell, deliver and keep clients, written down as twelve lessons for agency owners and their salespeople. Read at your own pace, apply each lesson with a checklist in your own agency, and check yourself with a short quiz.

The program

Twelve lessons, from first call to referral.

  1. 01

    Welcome

    How the program works and what you'll be able to do at the end.

    9 min
  2. 02

    Positioning

    Who you serve, and promising what you control: scope, dates, quality and reply times.

    11 min
  3. 03

    Turning services into packages

    Fixed packages with phases, milestones, payment schedules and revision rounds.

    12 min
  4. 04

    Pricing logic

    How to structure prices and payment schedules so cash comes before the work.

    12 min
  5. 05

    The discovery call

    The questions that qualify a client and set up the proposal.

    12 min
  6. 06

    Proposals clients sign

    Scope, timeline, what's not included, e-signature and the follow-ups after.

    13 min
  7. 07

    Onboarding before day one

    Collecting everything you need before the work starts, and the kickoff.

    12 min
  8. 08

    Delivery, milestones and approvals

    Milestones, approval rounds, weekly updates, internal and client-visible work.

    13 min
  9. 09

    Change requests

    Handling scope changes calmly: request, quote, approve, new date.

    10 min
  10. 10

    Client care

    Support with reply promises, monthly reports and treating the client like a king.

    12 min
  11. 11

    Getting paid

    Invoices from milestones, deposits, reminders and receipts.

    10 min
  12. 12

    The growth loop

    Testimonials, case studies with consent, and referrals.

    11 min
  13. 13

    A salesperson's week Sales track

    Pipeline habits, follow-ups and objections, for your sales team.

    11 min
How it works

Learn it, then do it.

  1. 01

    Your own account

    You and your team sign in to the Academy app. Progress is saved per person.

  2. 02

    A checklist per lesson

    Concrete things to set up in your own agency, ticked off as you go.

  3. 03

    A quiz per lesson

    Five questions to check you have it, with the reason behind each answer.

  4. 04

    Your agency file

    Each lesson adds a page of your own scripts and templates. At the end you have a playbook.

Who it's for

For agencies that want to be the premium choice.

  • 01

    Agency owners

    Who want a sales and delivery process that doesn't depend on them being in every conversation.

  • 02

    Salespeople

    Who sell services and want a clear way to run calls, proposals and follow-ups.

  • 03

    Freelancers becoming an agency

    Who are taking on a team and need the process written down.

Apply

Join the next group.

Tell us about you and your agency. We reply within one business day with the next start date and how to join.

Questions

Before you ask.

Do I need Qafza OS?

No. The method works with any tools. The lessons show how Qafza does each step in Qafza OS, so you can see it done.

How long does it take?

About two and a half hours of reading, plus the time to apply each checklist in your agency. Go at your own pace.

Can my whole team join?

Yes. Each person gets an account, and owners can see who has finished what.

Do you promise results?

No. We teach the process we use; how it works for you depends on your market and your work. We never promise results, and we teach you not to either.

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